This project is not just another illustration project, it is a project that goes much further than that. It was my undergraduate degree project and it meant for me research with a rigor far beyond the average. Since I wanted to mix my knowledge with exact sciences, and I wanted to explore medicine because my sister is a doctor. I got involved in the world of psychiatry and it fits so well that this is just the first iteration of a project that I want to re-illustrate.
From this project I take away:
- When generating design pieces with academic content at a university level for exact disciplines, the rigor in the research must be deep and relentless. I am not satisfied with reading a text, or speaking with an expert. In this case, field research was crucial to understand the contents first-hand and understand how to approach them.
- There is no reference in this area, so searching in other spaces of visual communication for experiences similar to the one I wanted to convey is an important point. And I have opportunities to continue exploiting this unexplored area.
- It is possible to represent abstract ideas visually to support pedagogical processes of understanding concepts that are not tangible.
- The topic of the project was chosen with the intention of showing that the graphic designer can work in other areas, such as projects aimed at
the pedagogical or academic, not just advertising or commercial.
- When generating design pieces with academic content at a university level for exact disciplines, the rigor in the research must be deep and relentless. I am not satisfied with reading a text, or speaking with an expert. In this case, field research was crucial to understand the contents first-hand and understand how to approach them.
- There is no reference in this area, so searching in other spaces of visual communication for experiences similar to the one I wanted to convey is an important point. And I have opportunities to continue exploiting this unexplored area.
- It is possible to represent abstract ideas visually to support pedagogical processes of understanding concepts that are not tangible.
- The topic of the project was chosen with the intention of showing that the graphic designer can work in other areas, such as projects aimed at
the pedagogical or academic, not just advertising or commercial.
My role: Concept, Art direction, illustration, research, prototypes and testing
Special Credits:
Thanks to professor Julián Velásquez and doctor Jorge Rodríguez Losada for their guide to do this project.
Valentina Zambrano: Testing volunteer and review partner
